About

About TrueMargin

TrueMargin is a free toolkit for TikTok Shop sellers, operators, and advertisers who want to understand whether GMV Max performance is actually profitable after attribution adjustments and costs.

The site focuses on transparent calculators for true ROAS, organic baseline estimates, break-even ROI, budget scaling, creator commission limits, and refund impact.

Why it exists

Ad dashboards often emphasize revenue and ROAS. Sellers still need to account for product cost, platform fees, creator commission, refunds, fulfillment, and sales that may have happened organically. TrueMargin helps model those assumptions clearly.

Important note

TrueMargin is independent and is not affiliated with TikTok, TikTok Shop, or ByteDance. All calculations are estimates for planning purposes.