When to use this
Use this before trusting GMV Max ROAS. If a product was already selling well, part of reported GMV may be baseline demand rather than incremental ad impact.
Long-tail calculator
GMV Max Organic Baseline Calculator
Estimate the GMV your TikTok Shop product might have generated without paid GMV Max spend, then separate baseline sales from incremental campaign sales.
Expected organic GMV
$0.00Baseline estimateDaily baseline$0.00
Organic share of reported GMV0%
Possible incremental GMV$0.00
Next step
Paste the expected organic GMV into the True Profit Audit to calculate corrected ROAS and profit.